about the loyalist

The Loyalist was built to modernize amateur team-sports merchandise. Having spent decades in sports and e-commerce, we built a platform that we, as ex-coaches and athletes, would've loved. However, our target teams apparently have a lot in common with other types of teams, each needing to create custom merchandise without taking risk.

Today, thousands of schools, small-businesses, celebrities, non-profits and sports teams use The Loyalist to offer high-quality custom goods to their constituents. For the first time ever, many are exploring their own demand, with no costs or risks of any kind, and unique value-adds such as free artwork and high royalty-payments. We're still focused on solving issues for teams, they just may not play sports!

If you think we can be helpful, email us anytime and we'll get back to you same-day: Coach@TheLoyalist.com